I’ve been following this tread for quite a while and thought I would chime in with some comments. First, I think some of the opinions and expectations expressed in this thread may be a bit unrealistic and overly critical of Zero as a company. I think what Zero has accomplished thus far is amazing. The current model line offered by Zero, in my opinion, is spot on and has something to offer for just about everyone. Everything from an entry level FX to the sport oriented SR. I think Zero should just focus on the current six models they produce and work to make them the best that they can be.
Yes there have been some service and support nightmares and Zero definitely needs to work on that. However, I have owned an FXS and currently own a DSR and have had zero (no pun intended) issues with either one of them. The firmware updates are also a problem, if from nothing other than a perception standpoint. I’ve read so many posts about problems that have occurred after performing a firmware update that I’ve put off doing it out of fear that it might mess something up. I still have the original firmware that came with the bike when it was new. Since I’m happy with the way my bike is performing I plan to keep it that way unless I can be thoroughly convinced the update will be an improvement. So far that hasn’t happened. Zero needs to do a much better job of communicating exactly what the firmware update is intended to fix, what it will affect, and what results to expect. There should also be a way to revert back to a previous firmware version if we’re not happy with the results or something goes awry.
Secondly, I don’t think that Zero should attempt to compete in the world of large cruisers or liter class race bikes as some posts have suggested. Those bikes are built for a completely different purpose and I think trying to compare the Zero line up to either of those types of bikes is misguided. The Zero’s are built for short to medium range commuting. That is where they excel and that is what I think Zero should stay focused on. I use my DSR for every day commuting and don’t think I would ever go back to a conventional ICE bike for that. My DSR is perfect for that role. I also have a Honda Valkyrie that I use for highway cruising, day rides, and long range touring and I think the Valkyrie is perfect for that role. I would never think of interchanging the roles for either of those bikes. They are two completely different bikes, built for two completely different purposes.