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Author Topic: NorCal Mastercraft Cuts Ties with Zero  (Read 915 times)

oobflyer

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NorCal Mastercraft Cuts Ties with Zero
« on: December 06, 2013, 03:26:29 AM »

I took my 2012 ZF9 to the Pleasanton, CA NorCal Mastercraft dealership where I bought my bike, for a software update today. When I asked about the new 2014 Zeros I was told that NorCal won't be selling them. They decided that from the first of the year (2014) they will stick to watercraft (boats, jet skis, etc)... no more motorcycles. The manager (ironically a Chevy Volt owner) explained that it's expensive to borrow money to buy the bikes for their inventory - and a salesman explained to me that they don't have much of a profit margin on the Zeros to begin with.
When I asked where I could take my bike for service the service technician said they will still help current Zero owners with any problems. I hope this is true.
I was quite surprised by this news - as Zero seems to be doing well. I had anticipated that the new 2014s would sell even better with the advancements they've made recently.
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2023 BMW CE 04, 2021 Energica Ribelle, 2015 Zero SR, 2012 Zero ZF9, 2007 Vectrix VX-1 Li+, 2012 Nissan Leaf, 2018 Nissan Leaf, 2020 Nissan Leaf, 2018 Tesla Model 3, 2023 Tesla Model Y

WindRider

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Re: NorCal Mastercraft Cuts Ties with Zero
« Reply #1 on: December 06, 2013, 03:46:49 AM »

I think it is tough to be a Zero dealer.   Margins are thin and there is less to offer customers once a sale is made as these bikes require very little maintenance and parts to keep running as compared to other motorsports products.

Boats are certainly more lucrative to both sale and service.
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2008 Yamaha WR250R 
Past E Bikes:  2010 Zero XU, 2012 Zero DS9, 2013 FX5.7

Richard230

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Re: NorCal Mastercraft Cuts Ties with Zero
« Reply #2 on: December 06, 2013, 04:25:21 AM »

I seem to recall that a boat is a hole in the water that you pour money into.    ;)  Zeros are not quite like that.   :)
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Richard's motorcycle collection:  2018 16.6 kWh Zero S, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

protomech

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Re: NorCal Mastercraft Cuts Ties with Zero
« Reply #3 on: December 06, 2013, 06:39:53 AM »

The two happiest days of a man's life are when he buys his boat and when he sells it. : )

BOAT - bring over another thousand
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1999 Honda VFR800i | 2014 Zero SR
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