Here's the translated conclusion from the Italian article below. Can-Am expects 50% of buyers to be first time purchasers (of Can-Am? Of electric motorcycles? of motorcycles generally? either way, having them in their dealer network will get lots of recreational vehicle buyers looking at & test riding them I imagine. Probably a much wider network than Zero has, and more varied clients than Harley show rooms perhaps?) :
1,586/5,000 Characters
Translate
Original in their approach to design and in the final result, the Can-Am men have focused on motorcycles with human performance, and there is a reason for that. According to their assessments, at least 50% of buyers will be first-time purchasers. The electricity market is currently struggling, but when it rebounds, they want to be ready with an appealing offer for every type of experience, not just for those who are already experts. For this reason, they tried to maintain lightness and reduced charging times, resulting in the choice of a battery pack that is not among the largest, perhaps disappointing those who expected a record capacity or at least one of the most spacious on the market. Their estimate of the kilometers traveled daily by commuters in America as well as in Europe supports their choice: In short, they didn't think about tourism but about daily use. Yet Pulse and Origin have various practical and "clever" solutions that could be particularly appreciated by those who are experienced and demanding. They certainly offer everyone agility, speed, and indeed some brilliant solutions, not to mention liquid cooling. This, however, has probably driven costs a bit higher... For our market, the list price is significant, but the relationship with the average earnings of an American worker is somewhat different. The technical foundation, in any case, seems to be very interesting, and we wouldn't be surprised if Rotax decided one day to put it on the market for other manufacturers (when asked, they neither confirmed nor excluded the possibility).
https://www.moto.it/news/can-am-pulse-e-origin-foto-caratteristiche-e-prezzi-delle-nuove-elettriche-brp.html#google_vignette