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Messages - LundStudents

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1
General Discussion / Re: Electric Motorcycles Survey
« on: April 23, 2020, 07:04:04 PM »
Quote from: Sklith on April 23, 2020, 01:41:19 AM
I got Honda questions, and I don't like how this briefly made me believe that Honda has an electric sport bike I can buy because I would in a hearbeat.

Ahah sorry for that... but that is good for our research because it means that, at least in your case, the appreciation for the brand can be transferred to an electric model 👍

2
General Discussion / Re: Electric Motorcycles Survey
« on: April 20, 2020, 07:15:38 PM »
Quote from: NEW2elec on April 20, 2020, 06:46:20 PM
I know that you think it's just "academic research" but the big boys will use these types of studies to line their pockets.
You can look up how far Honda dropped in Consumer Reports reliability ratings a few years ago and see a company that was branching out too far and losing focus on the engineering and design value that people expected from the brand.
To put it another way resting on their laurels because surveys told them hey had people convinced they were very reliable.

Well maybe they will use the research as a starting point, and that would be good for us since it would mean that the results are valuable. But I really doubt that they would take any corporate decision without doing a proper market research on their target customers.
In the end, it is normal that companies want to find ways to sell more, otherwise no one would develop new products. But people also sometimes prefers companies that are straightforward and provide good value for money, it depends.

3
General Discussion / Re: Electric Motorcycles Survey
« on: April 20, 2020, 02:24:37 PM »
Quote from: NEW2elec on April 19, 2020, 09:04:20 AM
Advertisers work hard at stopping people from making choices in their best interests.  Don't give them any more help they don't need it.

Put the money that's wasted in ads into design.  That's what Tesla has done and it's worked pretty good so far.  That's what the OP wants.  What about motorcycle brand (image) X makes you want to spend more money on it?  That's why we have a $30k Livewire guys.  Image.


Be better than gas, at everything.  Then tell the world.  No image no excuses just be better.  And they will be.

Of course a strong brand is usually more expensive than an almost unknown one, but that's not only due to advertising costs. Anyway, you can't think that big companies such as honda, ducati or harely will just stop branding their products, otherwise the market will be undifferentiated and they won't make money.

Anyway, ours is only an academic research, we don't have interest in selling. So maybe we will find out that brands are not important at all for electric motorcycles, who knows...  ;)

4
General Discussion / Re: Electric Motorcycles Survey
« on: April 18, 2020, 03:30:32 PM »
Quote from: princec on April 18, 2020, 03:28:39 PM
Follow it up with a second survey perhaps.

Cas :)

That could be an option if we'll have some time left... unfortunately being a master's degree thesis we have a very close deadline

5
General Discussion / Re: Electric Motorcycles Survey
« on: April 18, 2020, 03:29:05 PM »
In general the research is more about HOW a traditional motorcycle brand could launch an electric model, so the focus is about a hypothetic model. Half of the questionnaires use the original brands, while the other half use a fictional sub-brand (e.g. similarly to Scrambler Ducati, where Ducati is not the main denomination), to see if there is a difference

6
General Discussion / Re: Electric Motorcycles Survey
« on: April 18, 2020, 03:23:16 PM »
Quote from: Crissa on April 18, 2020, 12:33:19 AM
The dealer's image is what I associate with the brand, tho.  You ended up missing that I think of them as a full-service luxury brand because no questions like that were asked ^-^

They're just one step less fancy than a Lexus dealer in my opinion!

It's okay, live and learn.  Good luck!

-Crissa

That's a good point, too. At first we wanted to use more variables but our supervisor suggested to stick to fewer items. But I agree that dealer and service can be very important especially if you are already a user of the brand. Thanks for the advice 👍

7
General Discussion / Re: Electric Motorcycles Survey
« on: April 17, 2020, 07:42:47 PM »
Thank you very much for your answers! Yes, as some of you mentioned there are different questionnaires randomly distributed to avoid bias. The questions don't consider previous purchases and dealers because the research is specifically about brand image.
The website is .de because the survey tool used by our university is german, it's called SoSci.

Thank you again and if you have other questions feel free to ask 👍

8
General Discussion / Electric Motorcycles Survey
« on: April 16, 2020, 09:46:32 PM »
Hi everyone! We are Nicola and Tiziano and we are two marketing students at Lund University in Sweden. We are very passionate about motorcycles and because of this we decided to study the purchase intentions in the market of electric motorcycles for our master thesis.
We will be very glad if you could kindly fill in the questionnaire we prepared, it will take only a couple of minutes.
Thank you very much for your time!

https://www.soscisurvey.de/electricmotorcycles/

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