I'll play the pro Harley side real quick. Lets write millennials off as the no money group that it is. The customer is always right. But you have to have money to be a customer.
So lets look at the baby boomers. I've only had a handful of talks with Harley owners about, well anything really, but about my Zero and the LiveWire.
There was a guy seeing my bike at the dealer and asking what it was. I told him it was electric and all the common answers about range and torque and feel.
And that was where he perked up. He was a midlife first bike buyer not unlike myself but he was quick to admit how hard and uncomfortable riding his Harley was.
Said he couldn't feel his hands after a longer ride. Also who really wants to shift all day if you don't need to.
So that's the key, it's easier and more simple to ride. There is a group of people who's bodies are giving out on them and they think if I'll ever do it I need to do it soon.
The LiveWire makes that bucket list box of riding a Harley a doable thing.
It's like talking about all the other gripes of getting old. It's one on one and in lower tones. But you'd do well to listen.
Hey this new thing is so much easier on my, well everything, you got to get one too.
That's where the sales can and might come from. Just have to sell a few first ones and let them talk.