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Zero Motorcycles Forum | 2013+ / Re: What do we want for 2019?
« on: May 04, 2018, 04:15:48 AM »Lower prices all around. To be more specific I'd suggest $3,000 - $4,000 lower price on each model. Additional optional improvements I might suggest: more color options, better brakes, traction control, and full color screen. I can 99% guarantee your sales would go up. Supply and demand.
Zero would take a loss on every bike they sold and go out of business. If Zero sold their bikes for $5000 each, sales would increase even more. I am by no means a Zero Apologist ®but I think we need to be realistic at this point. Buying a Zero was a splurge for me and I'd love to see the price come down, but I believe they are selling at a fair price.
They wouldn't go out of business. How much do you think their profit margin is? In other words, how much do you think it costs in actual parts and labor to build 1 motorcycle versus what they sell it for and make a profit on? Examples: If it costs them 9k to make one and they sell it for 14k, they're making 5k per motorcycle. If it costs them 5k to make a bike and they're selling it for 14k, they're making 9k per bike. I'm guessing it costs 4-7k to build 1 motorcycle depending on specs. They could easily drop the price and still make a profit, it just wouldn't be as big of a profit as before.
Perhaps an alternative could be to run limited time discounts every year. Example: anyone who orders a Zero between February 1st and April 1st gets $3k off the normal price. After April 1st, price goes back up to normal. Give the customer some incentive to think "It's that time of the year for the discount, I better jump on it while it's here."
For me personally, 10k is the MAX I've always had set in stone for a motorcycle. If I really dig deep, want to burn a hole in my pocket, and the circumstances are perfect, I might go up to about 12k max, that's it. Unfortunate for me since I'm eyeing up either the DS ZF13.0 with quick charger & without power tank OR the S ZF13.0 with the same options. They're both showing as around $14,595 per the Zero site. Add on taxes and fees and it's more like $16,500-$17,000 which is about 4-6k over my budget. For wealthy people price is never an issue. For the rest of us average folks, we have mortgages and bills to pay. They won't get too many middle class buyers with the current prices. That explains why I've never once seen a Zero motorcycle in my area.

but I think we need to be realistic at this point. Buying a Zero was a splurge for me and I'd love to see the price come down, but I believe they are selling at a fair price.
