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Zero Motorcycles Forum | 2012 and older / Re: taking stock of Zero motorcycle design flaws
« on: July 14, 2016, 09:27:16 PM »Those are good points, but I think their marketing philosophy is wrongheaded.
The Japanese automakers got a toehold in this country by approaching the sale, not as the object to be obtained by any means necessary, but as the start of a long-term relationship. Zero could do well by adopting a similar view.
Technology is leaping ahead on these things. They could take ADVANTAGE of this by either offering Upgrade programs for older machines - let's face it, it's just the battery pack, software and motor. What costs is the engineering. Sell parts/technical data for rebuilding - and make it known that buying a Zero is NOT a risk.
Or, conversely, extend their buyback - and remanufacture their bought-back bikes. Those frames are sturdy and well-balanced - put new power and batteries on them! Sell them less-expensively, and get new buyers in the door.
They can make money a little at a time expanding their customer base; or they can work on fleecing techno-geeks and Early Adopters and then when they run out of gulls, just close the doors. Maybe they don't believe in the long-term prospects of this product.
That's a shame, if true, because I DO. The motorcycle is the ideal platform for electric vehicle power. Compare all the hassle of a gas bike to the ease, cleanliness and straightforward performance of the Zero...NO...CONTEST.
