ElectricMotorcycleForum.com

I look forward to the day when discussions involving electric bikes aren't in the "world's tallest midget" category.

Welcome to that day (okay... early 2013):

And that’s what I think the real story with the RedShift is —it’s the first production-destined motorcycle to ever realize the full potential of electric motivation and, in doing so, demonstrate a clear superiority to its ICE predecessors.

http://hellforleathermagazine.com/2012/07/riding-the-brd-redshift-sm-on-the-snake/

Hi folks, Marc from BRD here. Just joined the forum. Glad to see the lively discussion going on here. I'll do my best to answer questions if you have them.

I'll head off *some* of those questions by saying that the RedShift is simply a different bike for different customers than Brammos or the Zeros, and you're not going to be able to get me to do anything but cheer for both of them and any others that build electrics. We want as many electric options out there as possible, testing as many different segments as we can.

ZeroSinMA, I'd say we need much more than differentiation from Zero. We (as an industry, not just BRD) need to compete with very, very competent gas bikes. We shouldn't be using other electrics as our metric; we should be using the best in class gas powered bikes as our benchmark. That's what 98% of our customers are doing, and they have no intention of buying an electric unless the electric compares well.