ElectricMotorcycleForum.com
Makes And Models => Alta Motorcycles => Topic started by: Apriliarsv on August 30, 2018, 07:52:35 AM
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https://www.asphaltandrubber.com/rumors/harley-davidson-alta-motors-break-up/
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That didn't take long. Somebody aint going to be happy soon. Be careful who you get in bed with, just good life advise.
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Just as I predicted, only it happened much quicker than I would have imagined.
H-D has been buying (relatively) small motorcycle and trike companies over and over again for the past 50 years and always dumps them not long after. I bet this has happened at least a dozen times since the early 1960's. Every time they make a purchase like that they suffer a financial loss when they resell the company, or just close it down for no understandable reason. I have no idea who is making the business decisions at H-D or why they buy and dump small companies.
But it is likely a good thing for Alta that H-D plans to abandon Alta as if they kept their investment in the company long enough, they would surely have run it into the ground, assuming that they had a business influence over Alta, which they probably did.
And I certainly hope that H-D didn't invest in the company just to snatch their technology and some of their employees before disappearing into the sunset.
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I agree, even I was expecting it to last longer than this.
It will be interesting to find out what really happened.
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It will be interesting to find out what really happened.
Even more interesting to see what finally shakes out. Did Harley just abandon the electric bike market or decide they need to really get in and develop the full set of technology in-house? We know their sales are falling fast and they're flailing for anything to turn things around.
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I think this is about a combination of cultural and political infighting, and a generally convenient ability to screw over acquired companies.