ElectricMotorcycleForum.com
General Category => General Discussion => Topic started by: LundStudents on April 16, 2020, 09:46:32 PM
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Hi everyone! We are Nicola and Tiziano and we are two marketing students at Lund University in Sweden. We are very passionate about motorcycles and because of this we decided to study the purchase intentions in the market of electric motorcycles for our master thesis.
We will be very glad if you could kindly fill in the questionnaire we prepared, it will take only a couple of minutes.
Thank you very much for your time!
https://www.soscisurvey.de/electricmotorcycles/
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Why is your website .de?
-Crissa
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Seems to be more concerned with Ducati, not electric motorcycles. No other brand but Ducati is even mentioned.
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For me it mentioned nothing but Honda, so it's probably producing independent data for each of several brands.
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Huh, I got BMW questions.
And none of them were 'have I bought anything from them' or 'what do I think of their dealers' which would have gotten better answers than bland 'do I like brand x and associate it with words'. I don't, generally. ^-^
-Crissa
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BMW here too. The point of this is to help remove bias.
Cas :)
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Thank you very much for your answers! Yes, as some of you mentioned there are different questionnaires randomly distributed to avoid bias. The questions don't consider previous purchases and dealers because the research is specifically about brand image.
The website is .de because the survey tool used by our university is german, it's called SoSci.
Thank you again and if you have other questions feel free to ask 👍
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The dealer's image is what I associate with the brand, tho. You ended up missing that I think of them as a full-service luxury brand because no questions like that were asked ^-^
They're just one step less fancy than a Lexus dealer in my opinion!
It's okay, live and learn. Good luck!
-Crissa
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But other than the BMW eScooter, none of the brands I've seen mentioned even HAVE an electric vehicle for sale. At least Yamaha has some power-assisted bicycles...
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Honda and Yamaha have them, just not in the US.
They're pretty cute.
-Crissa
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The dealer's image is what I associate with the brand, tho. You ended up missing that I think of them as a full-service luxury brand because no questions like that were asked ^-^
They're just one step less fancy than a Lexus dealer in my opinion!
It's okay, live and learn. Good luck!
-Crissa
That's a good point, too. At first we wanted to use more variables but our supervisor suggested to stick to fewer items. But I agree that dealer and service can be very important especially if you are already a user of the brand. Thanks for the advice 👍
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Follow it up with a second survey perhaps.
Cas :)
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In general the research is more about HOW a traditional motorcycle brand could launch an electric model, so the focus is about a hypothetic model. Half of the questionnaires use the original brands, while the other half use a fictional sub-brand (e.g. similarly to Scrambler Ducati, where Ducati is not the main denomination), to see if there is a difference
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Follow it up with a second survey perhaps.
Cas :)
That could be an option if we'll have some time left... unfortunately being a master's degree thesis we have a very close deadline
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Make a bike with 10 minute charging, 400 mile range, no maintenance, better performance than gas at about 7/10s the price.
The things will sell themselves. There, I just saved everybody a lot of wasted advertising money and survey time.
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Make a bike with 10 minute charging, 400 mile range, no maintenance, better performance than gas at about 7/10s the price.
The things will sell themselves. There, I just saved everybody a lot of wasted advertising money and survey time.
And while you're at it, let it get completely recharged on unicorn dung...
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Make a bike with 10 minute charging, 400 mile range, no maintenance, better performance than gas at about 7/10s the price.
The things will sell themselves. There, I just saved everybody a lot of wasted advertising money and survey time.
Yeah...that's not helpful. Engineers have to work with the technologies that are available, making what compromises are possible to achieve the best possible bike. Knowing what the public prioritizes helps them make compromises to get the most desirable bike with today's technology. The ideal bike will remain impossible for the foreseeable future.
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That's what they said about Teslas, and then, what do you know... boom, Model 3. A Model 3 mysteriously only costs twice as much as an SR/F (and not far off a Livewire or Energica!) but contains 10 times the materials, 5 times the battery capacity, has 4 times the power, and charges at 5 times the rate... what gives? Surely the battery, motor, and BMS in a Zero don't cost anything remotely near £20000 because the rolling chassis could be made for under £1000 (see: KTM 390)
/rant
Cas :)
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How many more Model 3s were ordered? How much bigger is it?
Technology we have today can only be so small or so inexpensive.
The lack of two wheels doesn't make the motorcycle cost a massive amount less, since the same labor needs to go into assembling each of the parts. The bulk of the cost is the number of subsystems, not the literal bulk of the subsystems. The number equals labor, machine steps; it's the same reason a small drink costs most of the price of a large.
-Crissa
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That's what they said about Teslas, and then, what do you know... boom, Model 3. A Model 3 mysteriously only costs twice as much as an SR/F (and not far off a Livewire or Energica!) but contains 10 times the materials, 5 times the battery capacity, has 4 times the power, and charges at 5 times the rate... what gives? Surely the battery, motor, and BMS in a Zero don't cost anything remotely near £20000 because the rolling chassis could be made for under £1000 (see: KTM 390)
/rant
Cas :)
An SR/F and a 390 Duke aren't comparable in the slightest, even an S is above that (not saying the KTM is bad, I have the 125 Duke and think it's a great bike). A cast aluminium frame is more expensive than a welded steel trellis, the fully adjustable Showa suspension is more expensive than the basic non-adjustable WP, the wheels are going to be more expensive (more material and fewer made), the brakes are more expensive, and pretty much everything else is made in far fewer numbers and I assume in America, or at least assembled there (the 390 is assembled in India and some parts aren't made in Austria).
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Advertisers work hard at stopping people from making choices in their best interests. Don't give them any more help they don't need it.
Put the money that's wasted in ads into design. That's what Tesla has done and it's worked pretty good so far. That's what the OP wants. What about motorcycle brand (image) X makes you want to spend more money on it? That's why we have a $30k Livewire guys. Image.
Be better than gas, at everything. Then tell the world. No image no excuses just be better. And they will be.
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Spot on.
Cas :)
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Advertisers work hard at stopping people from making choices in their best interests. Don't give them any more help they don't need it.
Put the money that's wasted in ads into design. That's what Tesla has done and it's worked pretty good so far. That's what the OP wants. What about motorcycle brand (image) X makes you want to spend more money on it? That's why we have a $30k Livewire guys. Image.
Be better than gas, at everything. Then tell the world. No image no excuses just be better. And they will be.
Of course a strong brand is usually more expensive than an almost unknown one, but that's not only due to advertising costs. Anyway, you can't think that big companies such as honda, ducati or harely will just stop branding their products, otherwise the market will be undifferentiated and they won't make money.
Anyway, ours is only an academic research, we don't have interest in selling. So maybe we will find out that brands are not important at all for electric motorcycles, who knows... ;)
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I know that you think it's just "academic research" but the big boys will use these types of studies to line their pockets.
You can look up how far Honda dropped in Consumer Reports reliability ratings a few years ago and see a company that was branching out too far and losing focus on the engineering and design value that people expected from the brand.
To put it another way resting on their laurels because surveys told them hey had people convinced they were very reliable.
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I know that you think it's just "academic research" but the big boys will use these types of studies to line their pockets.
You can look up how far Honda dropped in Consumer Reports reliability ratings a few years ago and see a company that was branching out too far and losing focus on the engineering and design value that people expected from the brand.
To put it another way resting on their laurels because surveys told them hey had people convinced they were very reliable.
Well maybe they will use the research as a starting point, and that would be good for us since it would mean that the results are valuable. But I really doubt that they would take any corporate decision without doing a proper market research on their target customers.
In the end, it is normal that companies want to find ways to sell more, otherwise no one would develop new products. But people also sometimes prefers companies that are straightforward and provide good value for money, it depends.
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I got Honda questions, and I don't like how this briefly made me believe that Honda has an electric sport bike I can buy because I would in a hearbeat.
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I got Honda questions, and I don't like how this briefly made me believe that Honda has an electric sport bike I can buy because I would in a hearbeat.
Ahah sorry for that... but that is good for our research because it means that, at least in your case, the appreciation for the brand can be transferred to an electric model 👍