It's sad to see DigiNow go under, especially when many of their problems were external -- a lot of Zero flubs added up to a really difficult load to bear. It does seem like there's plenty of blame to go around, though....DigiNow seemed, right from the start, to be at least as badly lacking in a "customer-facing" business model as Zero. Even in an early-adopter market, lack of customer interface and service can be fatal. Catching on quick is SO important in new markets! It seemed like our community wanted very much to embrace DigiNow, but DigiNow sabotaged themselves in some ways.
I also think that, in addition to being a small niche market, it was a fleeting niche from the start. As they evolved, Zero had no fast-charging alternative, but it seemed a sure bet that they knew they needed one, and an aftermarket solution might become obsolete overnight when Zero came out with a factory one. There's always hope you can worm your way into BECOMING the factory solution, but that obviously didn't happen. Again, I suspect a rather isolationist business model worked to DigiNow's disadvantage.
I feel bad for the boys, as I imagine most of us do. They worked their butts off to provide a practical, hopefully reliable solution to one of EV's biggest problems, and they did a pretty fair job given the environment they had to work in. I hope they can find another niche to occupy, longer term. I hope chargers and power supplies aren't becoming a commodity so fast that there's still room for them in the industry.
But I'm not very optimistic that that's so.