Richard,
Completely agree. It is obvious Zero does not see Energica as competition. But I also don't see Energica being able sell under 20K either. The Energica bikes are physically larger and the specs are a lot higher than Zero. Really curious to see where the H-D Live Wire fits into this mix.
I agree regarding Energica's prices. My guess is that they are loosing at least $5K, if not more, on every bike that they sell. You may recall that when the Energica bikes were introduced to the U.S. the selling prices were in the $30K-$40K range. I think the Energica motorcycles are being subsidized by the company, likely by both profits from their other divisions as well as money made on the "carbon credits" market, so that they can penetrate and grow market share in the U.S. I wonder how their pricing in the EU compares with their pricing in the U.S.?
Regarding the LiveWire: H-D has said several times that this is going to be a "premium" product, probably like their CVO stuff. So my guess is that it will sell in the $30K to $40K USD range. They will go for few sales, lots of free press and pats on the back and receive allocates from environmentalists for reducing global warming - while their big ICE twins go rumbling by with all of the emission stuff, along with their mufflers, removed by their owners.