With 2000 models a year, no major technological leaps are possible because the money is simply missing
https://www.businessinsider.de/tesla-of-electric-motorcycles-zero-motorcycles-shares-company-plans-2018-3?r=US&IR=T
I have to agree. But trying to emulate Tesla is a tough row to hoe for Zero. Especially as Tesla keeps loosing money every year.
The customer base is just not there. Motorcycle enthusiasts are really conservative and it will take many years to swing the market away from noisy IC motorcycles to electric power. During those years, Zero will somehow have to stay in business. And then when the market finally picks up to where it becomes profitable, the big established companies will jump in and steal most of the market away from a small operator like Zero.
Right now all of the big motorcycle companies are focused on offering small IC motorcycles in the $2,500-$6,000 price range, which seems to be what most young people can afford and which are generating big sales numbers lately - if not big profits. The big hurdle for EV manufacturers in attracting new customers is price. Older people who have lots more disposable income than young people are pretty much set in their ways and continue to look for big, fancy, expensive IC cruisers; or big, fancy, expensive IC SUV-types. And all want lots of noise. On all of the IC motorcycle forums that I visit, every one has a popular thread about changing the stock quiet muffler to one that makes more noise. And none of the comments seem to be concerned about hearing damage or the impact of the noise on the general public.
Figuring out what direction to go to expand an electric motorcycle market is a tough decision for any new company that doesn't have other products to keep them financially afloat. Even Polaris wasn't able to make the purchase of the well-developed Brammo product pencil-out. That really surprised me.