t's not just about sales numbers, either. The Tesla Roadster never sold enough to make Tesla profitable, but it made one hell of a splash. Even the Model S was just a springboard, attracting attention and changing opinions about what an EV could be. It's over a decade later and Tesla is only now getting close to being profitable.
I still, all the time, get the head-spinning "Is that an electric motorcycle??" question. Even motorcyclists don't realize it's happening, let alone what it could be. Those that realize electric motorcycles are a real thing are mostly only aware of the Harley LiveWire. I think Zero needs to make an attention-grabbing motorcycle, not just to sell it for itself, but also just to show people what electric motorcycles can be. People might actually aspire to a bike like that, and take a look at the other models. That's what premium models are for, to bring traffic into the dealership.