I am understanding the dealership billable hours get paid by Zero Motorcycles for warranty work, or is that not true?
To be honest, I really don't know but that is probably how it works.
I also sent e-mail directly to Zero EU but they didn't bother answering.
Yes, for warranty work all expenses are paid by Zero. However, manufacturers have a contract with dealerships which specify how much they will pay for labour. The figure is significantly lower than the rates dealers charge their customers for regular maintenance and repairs. Therefore dealers will prioritize work that earns them more money. Warranty work is at the bottom of the queue. It can become a real problem if manufacturers issue a recall. They expect lots of work to be done on the cheap by dealers when dealers want to charge their full rate. It hits the bottom line. Warranty issues tend to get a lower level of service from the dealers.
There's no money in it for the manufacturer, just costs. All they need to do is employ people who don't give a damn about their customers and they reduce their costs. Its a little bit like how companies don't pay their bills until they're threatened by legal action.
I happen to work for a law firm that prides itself as being a global leader in international trade. If I don't start getting some results soon, I might just
see how Zero reacts when the big guns are brought to the party.
The other option for Zero is to build reliability in at the design stage. Test thoroughly so that badly designed parts are weeded out and improved before customers have to suffer with them. On the understanding that no product is perfect, back the finished product up with good customer service so that issues are resolved quickly.
I feel that Zero are taking advantage of the fact that they don't have any competition. It's a very short term strategy and they must be hoping the business gets bought out. That leaves the Directors with a large windfall so they can retire. They don't care about what happens from that point on.
My conclusion is that Zero needs some competition. Customers unhappy with Zero's reliability and service will flock to the competition. Exactly what happened to the British car industry in the '80's. Zero have had years to get it sorted and yet the complaints remain the same.
It is such a terrible shame. After all the hard work they've put in on the engineering side over the years, they get sabotaged by their customer service department. Boo and hiss.