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[benswing]

I just saw a post on facebook that Zero lowered their MSRP on all 2015 models!  Checked their website and it is true! 

A 2015 Zero S starts at $11,995 instead of $13,395.

http://www.zeromotorcycles.com/zero-s/order.php

Sweet!

[Straightedg4lif]

Yes my dealer emailed me earlier this morning and let me know about the price drop. This is now making it even harder to wait until 2016 to get my SR. I am excited though that they lowered the price since it does tend to turn a lot of people away.

[Blotman]

Nice! So much more bang for the buck compared to my 2013, let alone the 2012 models.

I believe the federal tax credit is 10% off the MSRP (or was it the purchase price?). In California, you get to throw another $900 rebate on top of that. Comes out to be under $10,000 for the cheapest Zero S.

For the ebike I built a couple years ago, I paid about $1 per watt-hour of battery. It's nice to see that for that price back then, I could today get an entire highway-legal bike with a comparable (if not better) battery. I'm very curious to see what influence the Gigafactory would do to prices even further. Tesla stated their 1kWh Powerwall battery is going to go for $3500 ($0.35 per watt-hour), and that comes in a much neater package too.

[Tater McTatums]

That's actually very aggravating.  I ordered my SR late last year (took delivery at the beginning of October) and paid MSRP.  Now, for a grand less, I can get one with better tires, better suspension, a larger battery and ABS.

I don't regret buying the SR when I did and I still managed to rack up 1,000 miles on it before it got parked for the winter.  However, this price drop is not going to help with the resale value.

Also, the federal tax credit for motorcycles expired at the beginning of 2014.  It was good for 10% of the purchase price but since I purchased it after the cutoff, I wasn't eligible for the credit on my taxes.  Here, in New York, there weren't any state rebates either.

[kphonik]

You want frustrating? I bought my 2015 FX on May 6th.

[Justin Andrews]

Damn it. Get YOUR ASSES BACK INTO THE UK ZERO!!!

If the motorbike rebate comes into force and applies to the Zero's, then that's £1500 + £1300 = £2800 off the bike, which is a no brainer.

[roma258]

So the Ducati takeover rumors are true huh? Kidding, kidding...

[teddillard]

Yep - they don't call it "the bleeding edge" of technology for nothin'.   

Funny, the first comment on my story was about all the guys saying "...if they just dropped the price a little more, I'd...". 

http://insideevs.com/zero-motorcycles-slashes-msrp-by-1350-across-15-model-line/

[Richard230]

This price drop might also be a way of clearing out inventory and upping sales numbers before the new (and likely improved) 2016 models are announced.   

[NoiseBoy]

Damn it. Get YOUR ASSES BACK INTO THE UK ZERO!!!

If the motorbike rebate comes into force and applies to the Zero's, then that's £1500 + £1300 = £2800 off the bike, which is a no brainer.

Actually no, in Europe it looks like the price is remaining the same as the discount will be used to absorb the weakness of the euro against the dollar.

[xmjsilverx]

I think this was very bad timing on Zero's part.  Of course it will entice new customers but you really should be worrying about your repeat customers as well.  It's very strange to drop the price in the middle of the model year.  Not to mention this is going to hurt the resale value of almost every zero out there.  Not that the resale values were going to be great to start with.  It does stink that they are selling for $800 less than what I bought mine for 2 months ago but I worry how much they have upset every other recent zero purchaser.  I think the smart move would have been to lower the price right before the 2016's came out, not less than halfway through the 2015 model year.  I think zero needs to take a good hard look at how they are handling previous customers as far as price drops and support for older bikes.  I think they are doing more harm than good.  Remember, without the customers they have right now, zero would be no where.  That's just my 2 cents.

[M@2015DS]

I guess this why I got an email from Zero today offering me a free quick charge accessory or a Zero jacket and gloves. LOL.

I really don't mind and that is a good gesture on their part. I knew that the technology is evolving and did not buy the bike thinking of resale value.

I have put almost 3000 miles on it with no problems whatsoever. Love the bike. Completely satisfied.

[Erasmo]

I guess this why I got an email from Zero today offering me a free quick charge accessory or a Zero jacket and gloves. LOL.

I really don't mind and that is a good gesture on their part. I knew that the technology is evolving and did not buy the bike thinking of resale value.

I have put almost 3000 miles on it with no problems whatsoever. Love the bike. Completely satisfied.

Those things are like $600 so that's a pretty nice gift.

[Ndm]

So I checked pricing on an S with power tank, even with the price drop.........$22951.50 after taxes freight and PDI,Canadian$, and the waiting continues

[teddillard]

I guess this why I got an email from Zero today offering me a free quick charge accessory or a Zero jacket and gloves. LOL.

I really don't mind and that is a good gesture on their part. I knew that the technology is evolving and did not buy the bike thinking of resale value.

I have put almost 3000 miles on it with no problems whatsoever. Love the bike. Completely satisfied.

Seriously.  That's exactly how you have to approach the purchase of any product like this.  I've worked both sides of this in digital photography, selling and using $20K (and up) capture systems. 

Does anybody really expect that the product isn't going to be completely obsolete within a few years?  Buy what you want, for when you want it, and enjoy it.  Most every manufacturer will make some attempt to smooth their buyer's feathers, but there's very little they can do.  Some of the systems I used to work with would offer buy-back or aggressive trade-in programs to recent buyers, but even that was a percentage of the purchase price, and on systems where they could take the product in, swap out a few bits for the upgraded model (like CCDs and boards and stuff...).

I don't think this is irresponsible or wrong in the least.  They need sales, they need market share, and they aren't going to wait until next season - almost a year away - to do what they can to get that. 

Hell - I just spent the last few years spending thousands and building a few bikes, none of which I can sell in any form, really.  Will I get any money back?  Probably not.  Did I have a blast and was it worth it?  Ya think?