For me, a reduction in price would be the best thing they could do. I think Zero need to keep their focus on the commuter market. Often people ride to work because they love biking but also to save money. These are the people who use their bikes enough that they have a chance of making an electric bike economically viable.
As many of you know, I have given electric bikes a lot of thought over a considerable amount of time. My best estimate for the ex-demo Streetbike had on sale was a break even point of four years. With the best will in the world, I think that's too long.
Buying an electric bike is not like buying an ICE bike. The second hand market is extremely small and depreciation is very high. Would you want to buy a five year old bike? I know I would want proof of the bike's current range, so I could get an estimate of battery health at the very least. Even if battery health was good, I'd be worried about cell failure when the internal components have suffered five years of ageing. You can go out and buy a used ICE bike that's ten years old and still have confidence that the components will be good for another ten, depending on mileage of course. My Fazer is twelve and has 50,000 miles on the clock. Even without a full service history and being the type of bike that gets ragged, it runs like new and needs less than half a cup of oil between changes.
I would like to see electric bikes at a price that's the same or very close to the price of a comparable ICE bike. I haven't seen a price for a UK registered 2015 Zero S yet, but I suspect it will be in the region of £14,000. The nearest comparable ICE that I can find odds the Honda NC750 DCT. They cost about £6,500 new, on the road. You don't have to change gear, you can store a full size helmet in the faux tank, it has long service intervals and does 70-80 miles per gallon (UK gallons).
If I could buy a new 2015 S for £8,000 I would consider it. I was very seriously considering the 2014 S at £9,000 even without the benefits of the 2015 model which are absolutely necessary to compete.
Just a few more years and I think we'll see the gap shrink so that ebike buyers can start benefiting from the reduced running costs within a year or two. How many bikers keep their bikes for longer? We like a bit of variety and to try something new. It's not like driving a Volvo.
I wish I could afford to be an early adopter, but I just can't.
By the way, I have half a mind to go the other way and buy a second hand ZZR 1400. A nice upgrade to my Fazer with the fun factor set to 11!