I like the Zero, not because I think it is a better motorcycle than the Brammo Empulse, but because I use it for running errands, carrying stuff and just getting around, not for sport. If I did, I would not be happy with the Zero's suspension, brakes and high speed handling, compared with the Empulse. But all I want is basic transportation that requires minimal servicing, can be charged from my home's 120V outlet, is easy to operate, quiet and doesn't have a clutch or transmission to mess with. Also, my Zero dealer is located only about 8 miles (a 15-minute motorcycle, or a 50-minute bus ride plus over an hour of walking) away.