Or the mileage claims by Honda for their Insight that resulted in a class-action lawsuit, which was widely reported in the press and no doubt did nothing for the sales of that model car.
The lawsuit was for Honda Civic Hybrid owners after a software update reduced the usable capacity of the battery (small impact on mpg).
The 1G Insight was a $20k efficient 2 seater that launched in a time of $1.20 gas. I drive one, it's fantastic personal transport and an engineering marvel, but I can see why they failed to sell. My lifetime mpg average is about 68 mpg and all I do is drive carefully.
Both the Brammo and Zero bikes have upright riding positions and you can't really make them very aerodynamic. I'd say it's a wash between them. The brammo is less tall, but it's wider.
Zero claims 43 miles @ 70 mph constant for the Zero S, 184 Wh/mile. Brammo claims 56 miles @ 70 mph constant for the Empulse R, 166 Wh/mile.
If the gearbox imposes an additional 5% efficiency penalty, then a fixed-gear Empulse would do about 158 Wh/mile, about 18% more range/kWh than the Zero. If aerodynamics are basically a wash, do you think that's due to operating the motor at a more efficient point, inefficiencies at high load for the Zero, flawed test design, or something else?