I believe right now, they, like most every other company is holding their breath to see what happens come election time. Does the world go to shit in a handbag, or is there a hope of some sort of change? Never mind just America, the entire globe is about to explode. Love him or hate him, Trump is about the only person at this point who has a chance at stopping that. The current crew actually seems to WANT that, and it won't bode well for anyone.
Even if everything turns out good, wonderful, pick your feel good verb, it's still going to take a few years IMO to turn back around, or even begin to. Hopefully they can last that long to see the good days come back around.
Another thing that does NOT help them is they really don't advertise much at all. I can't say how many people I have come across, who know of zero's, know of live wire but when they see my bike go, who are they? If it was a ducatti, or a busa, or a gixxer, they'd know who it is. Their name is not known, and if you don't get your face out there, you are going to have a hard time selling your bikes. Ive let a number of people try my bike at the track, and they come off it giggling like a child, and loved it, but that's not enough to sell bikes at a profitable, or even sustainable rate! The fact that the dealer out here is ... well..... not the best... doesn't help much either.
I love them but lets be honest, the fact that sometimes you have to wait MONTHS for a bike to get here or parts, is absolutely NOT Helping them either! They really need to tighten down on their supply chain a bit imo. I get it, times are tight but one can't let it slow strangle their company. Hopefully soon, something comes along and helps them out. If they could maybe send the bikes over to the states as a 'kit' some how and have them put together here, to qualify for the tax credit, that'd be a huge help. Moving out of California would absolutely help them too, the cost of doing business there is killing them. That is why so many other company's are and continue to move out of that hell hole.
Stefano does a great job on the track with the bike showing off to the Moto crowd but we got to get more face time than that. The fact that you have to subscribe to the group (motoamerica??) to even see the race is not helpful either.
Now lets look at the other companies and the battery problems that continue to plague them. Im just hoping that they all can pull through. The mindset is cooling down on Electric overall, and they brought it on themselves somewhat too. In the end, if the situation globally does not improve, there won't be much need to worry about it. EMP's will take that worry off your bucket list.
As for getting rid of the EGO? Umm, there IS a niche there for it. Id not want to see it totally go away. When you look at it, the EGO and Ribelle are a LOT alike. A difff seat, diff handlebars, some plastic and programming really. There's still room for both. Maybe concentrate on the Ribelle for mass market and EGO on demand?
The younguns will like the ego, us older fuxx, being bent over like that in traffic for an hour... sorry, no thanks. But the EGO DOES take off a lot better than the Ribelle, it's a ton easier to hold down on a hard romp
Aaron