AutoBlogGreen interview with the CEO of Brammo, Craig Bramscher. They discuss the Brammo Enertia, the challenges of design and their design goals.
NOTES:
- Narrow profile gives feeling of confidence.
- Inspiration comes from trails bikes.
- Choose against hub motor because of the rotating mass it involves.
- Considering belt drive. 50/50 chance.
- wifi connection in bike will allow customer to change bike performance via computer. Bike ships with 60% power. Power delivery can be balanced with range.
- onboard GPS will allow user to track distance so they can prove carbon credit allowances.
- working on recycling process
- lithium ion phosphate batteries by Valance Technologies (safest on market)
- 25 hp / 45 mile range (tested in hilly area – Portland, OR)
- Planning to sell 2000 units in 2008, 10,000 units per year eventually.
- 100K units sold could save 1 Billion tons of carbon
- Brammo started as a good business opportunity and turned into a moral obligation to the environment and the future.