Personally, I think this whole approach is just the start of moving to a dealer-less selling model, like Tesla. Just order your bike online and it'll be delivered direct.
Having the majority of optional features already installed, but not activated means they don't have to hold stock of every possible variation, just a few common models which will automatically activate their selected configuration upon delivery.
I've got to assume this is where they're heading, cutting the dealerships out of the lucrative accessories market will do doubt increase their profit margins, but is likely to alienate those same dealerships. They will surely have already anticipated that they may well loose some dealers due to this, but if they are ultimately moving to direct sales, it's not going to concern them in the long run...
Ulster Zero