I will admit to knowing nothing about the Damon company or their product, but their claims, goals and "spin" just reminds me too much of Skully helmets, Lightning, Mission Motors and what seems like the dozens of wonderful battery announcements over the past 20 years. When I see performance and technical claims that appear to be way beyond what is readily available on the consumer market for a similar price (I am sorry) I just start rolling my eyes. I keep thinking that much of this hype is to attract investment funds and less about manufacturing a mass market-ready vehicle. It is relatively easy to build a few very expensive and impressive vehicles with amazing features, but not so easy to manufacture them in quantity at a price the general public can afford.
Then there is the problem of setting up a retail sales/distribution/servicing network. Not at all easy to do and this can take years to accomplish.
There is also the problem of buying off-the-shelf components that are needed to produce a fully-functional vehicle in large quantities. These would include battery cells, controllers, frames, wheels, tires, brake systems (including ABS electronics), suspension components, plastic parts, and the various unique components needed to make Damon's motorcycle do what they claim it will do. All of that stuff will be sourced from other established manufacturers, who will need to be convinced to supply them in quantity, will likely want to be paid up front in cash and will also not be providing any volume price discounts. (I doubt Damon would want to advertise that they are using Fast Ace suspension components, as an example.)
Designing a new vehicle can be relatively easy when you have smart engineers and designers doing the work, but putting one into volume production and making a go of it is an entirely different kettle of fish. Just check out the names of the different electric motorcycle brands on this forum. How many of them are still around? And I still wonder what happened to Alta Motors?
If anyone should still be around you would think it would have been them.
It is a tough world out there.