That's true, but many people do not realise they they
do not own the vehicle. This is mostly OK until it gets stolen, or crashed, or they want to exit the PCP deal early, or they want to modify it.
Also... the maths of PCP is such that it is rather cleverly designed to keep you on a permanent PCP treadmill forever. The unsuspecting pleb is lured by the "low monthly payments" figure above all else initially (and hoodwinked into throwing their old vehicle in as the initial deposit, which you may as well just set fire to). The balloon is a distant worry, until it's not, at which point the only option for many (most) people is to stay on the PCP treadmill and get another new vehicle. There's only one winner, and it's not the punter.
More interestingly for the rest of us though, it creates a huge delayed backlash in the market, with tons of ex-PCP trade-ins flooding the market, further depressing used prices, and further crushing residuals and hence GFVs, ensuring the treadmill stays greased.
Cas