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[Say10 15FX 16FXS]

I read this in an article about the LiveWire.

According to data from Polk, analysts at BMO Capital Markets say industry leader Zero Motorcycle only sold 750 electric motorcycles in the U.S. in 2018.

https://www.google.com/amp/s/www.fool.com/amp/investing/2019/02/06/harley-davidson-really-misjudged-electric-motorcyl.aspx

[Crissa]

Reporting from the Motley Fool is designed to attract clicks, suckers, and bend the investment market.  They're known for shorting Apple and Tesla.

Notice how it compares everything to the unreleased Lightning?  C'mon.  A bike in hand is worth two potential ones, at least.

-Crissa

[alko]

That article is a year old, and I too don't believe the sales numbers for zero as zero seems to keep it a closely guarded secret.

[Fran K]

Why a google link?    https://www.fool.com/investing/2019/02/06/harley-davidson-really-misjudged-electric-motorcyl.aspx   such link has been discussed prior.  The topic from my recollection has come up before and 2000 is the estimate for the world production including fleet sales.  I did come across a guy wearing a shirt with the local dealership on one side and the various brands, Can Am,  Triumph,  Zero, maybe another on the other side and asked how many Zero bikes sold last year and he thought about a dozen.  The BMW scooter if I recall sells more world wide just not here.

Fran

[Say10 15FX 16FXS]

Just something I read and thought it may have been of interest as there had been some discussions about sales. I didn’t write it or know if it is accurate. Does seem low especially with fleet bikes. Crossed my mind that maybe many customers had already purchased bikes in the previous years so the numbers could dip.

[wavelet]

I read this in an article about the LiveWire.

According to data from Polk, analysts at BMO Capital Markets say industry leader Zero Motorcycle only sold 750 electric motorcycles in the U.S. in 2018.

https://www.google.com/amp/s/www.fool.com/amp/investing/2019/02/06/harley-davidson-really-misjudged-electric-motorcyl.aspx

That's almost certainly false.

I'm with Crissa: the Motely Fool is not really a good source for actual data on anything; given their focus is playing short-term stock market games,  they have no inherent interest in the actual domains of activity of the companies they "report" on . Virtually every article I've ever read there on a subject I'm familiar with had inaccurate & slanted reporting.

There are sources that track all motorcycles sales, that don't have stock market positions, that are far more likely to be objective.
This following 2000-3000 global unit sales in 2018, with a bit under 1500 in the US, and 900 in Europe, is far more reasonable.
https://motorcyclesdata.com/2019/06/16/zero-motorcycles/

Note the estimate also matches the estimate given in a BusinessInsider interview of Sam Paschel, Zero's CEO, in March 2018, of ~2000 bikes annually.
While Zero might not reveal detailed figures, and as a private company they're not obligated to, it's extremely unlikely the CEO would actively lie about it in an interview with a respected business publication. Too risky if a lie was uncovered, and it wouldn't be difficult to compile a pretty good estimate (most countries have official registration reports by brand, most fleet sales are publicized etc.).
https://www.businessinsider.com/tesla-of-electric-motorcycles-zero-motorcycles-shares-company-plans-2018-3

[flattetyre]

Zero sells a small number of bikes, but enough to stay in business. It's possible that they could even be in a position to make a profit if they're not already.