PR Newswire can certainly be a source of vaporware but the two companies involved do have some credibility.
Musashi is a Japanese automotive parts manufacturer, mostly gears and mechanical parts. They bring manufacturing skills to the table, if not specifically battery manufacture skills. They also have global distribution capabilities and a sales force with contacts within the automotive industry. Manufacturing experience, distribution channels, and contacts are what many startups (ahem, Tesla) lack when trying to get off the ground, which leads to delays and a costly learning curve.
KeraCel is a startup but they have some talented people working with them, most notably the former head of Mercedes Benz R&D. Their website, however, does not say who the principals are. It also says little about the actual product. These aren't necessarily bad things but do reenforce that we just don't know much about them yet.
Having both "Solid State Lithium" and "3D Printed" in their press release leaves them just one buzzword short of a Vaporware Trifectaâ„¢. Add "IOT" to the story and i would write them off, but maybe, just maybe, they happen to be the real thing.