I thought the Ad was funny.
Especially given it resonated with me.
The scenario went something like this.
Me: I'm off to look at an electric bike (2012 ZF9)
Wife: Ok...
later...
Me: Err... I might have brought the bike.
Wife: I *thought* you were just going to look at it...?
Me: ...
Wife: Well you have no moral high ground about my shoes anymore...