Electric motorcycles is off the plate for Polaris - they got their ass whiped and lost millions thanks to the effort of Zero - Anyone coming in the market will have some big shoes to fill now.
Victory didn't seem to put a ton of energy into selling the Empulse.
Their website was pretty barebones - didn't even have a range spec. They made one nicely executed ad - did it see any play on TV? They funded the Isle of Man TT efforts in 2015 and 2016, as well as the Pikes Peak 2016 effort. But the bike itself was curiously even more expensive than at its introduction in 2012, and lost the carbon fiber and higher-spec suspension bits. Brammo owners had difficulty getting support, though perhaps Victory Empulse owners will do better?
It certainly doesn't help that Zero has made huge strides and cut their prices significantly since 2012, but Polaris's real opportunity was selling to the huge percentage of motorcycle customers that have barely heard of Zero and who would vastly prefer to purchase a bike from a traditional manufacturer.
And they blew it.