I'm not sure there's any real benefit to be had with an electric airplane. Where EVs show real superiority is in maintaining high efficiency over a wide range of operating conditions. Specifically, they don't lose their efficiency in stop-and-go usage the way an ICE vehicle does. But airplanes aren't operated that way. They run very briefly at low power while they're taxiing, then a brief period of high throttle while they're taking off and climbing, followed by a long cruise, then lower power again as they put down and taxi home. Airplanes spend 95% of their time at cruising speed, which presumably they're designed to be very efficient at. Since fuel has so much higher energy density than batteries, and since weight is so critical to aircraft, I wouldn't think any battery-powered aircraft could ever compete.
The site says that "The...project will test the premise that tighter propulsion-airframe integration, made possible with electric power, will deliver improved efficiency and safety, as well as environmental and economic benefits." I don't think I'm buying it....sounds too much like weasel words to me.