Yep, the online application that the dealers use is a Salesforce "cloud" application and each dealer has a user and password. I've had to help my local dealer's parts person figure out how to use it.
You work at Oracle, yet you use scare-quotes around the word 'cloud' and criticize a hardware startup company for not providing a service manual. As someone in the software industry who's interacted with Oracle from the outside, your general crankiness on this topic seems kind of hypocritical. Of course, I don't know where in the sprawling Oracle behemoth you work, but that company does not have a reputation for providing economical services or reliable products.
Also, sympathy for the startup situation might not come naturally to an Oracle employee.
I'm just saying that I don't find your rhetorical position on Zero to deserve as much credence as you presume.