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[Doug S]

Okay, obviously "Zero's" is the correct possessive form of "Zero", as in "Zero's got new models coming out soon" or "My Zero's got an 11.4kWh battery", but what is the proper plural of "Zero"?

Zeroes? I THINK technically this is correct but it seems weird. "I have three friends who ride Zeroes." Just looks funny to me.

Zero's? I'm pretty sure it's wrong but it looks so, so right.

Zeros? This one may also be technically correct.

It may also be defined by the company, since it's a proper noun. What do you guys think? I suppose I'd have to cast my vote with "Zeroes", "Zeros" being a close second.

[trikester]

I vote for Zeros, only because I think it looks better with the proper noun. Zero's is definitely possessive form.

Trikester

[Brammofan]

I love shit like this. 

Zeros or zeroes are both accepted plural forms, depending on your source. The Oxford English Dictionary has zeroes as the only acceptable plural form, but Merriam Webster says both are acceptable. Some people prefer zeroes because Zeros looks like a Greek singular that might be pronounced zeh-ros (rhymes with gyros) but I think Zeros works better.

If you were describing the sound of two Zeros going down the street, if might look like this: The two Zeros' whine was in stark contrast to the two Harleys' rumbling. 

Similarly, the plural of Brammo is most definitely Brammos. Not Brammoes.

That's my opinion, anyway.

Oh, and Zero's as a plural is just plain wrong.

[protomech]

I agree with Zeros, or Brammos.

If you were talking about the specific bike, then you might say Brammo Empulses. I dislike the various options for "multiple Zero S": Zero Ss, Zero S's, Zero S. You can avoid this by just saying "Zero S bikes".

"At National Plug-In Day there were five Zero S bikes out on the lawn"

[BSDThw]

As a non-native speaker it is really fun to follow this. I do like the ... bikes idea.
BTW with my historical background I should never use the

Zero Ss,..

form.

[Brammofan]

As a non-native speaker it is really fun to follow this. I do like the ... bikes idea.
BTW with my historical background I should never use the

Zero Ss,..

form.

  Just guessing that you're German.

[dkw12002]

Did you know that that "that" that that boy wrote looked like "they"?

[NanoMech]

A gf offered this unusual perspective about the name:

I, too, "love shit like this."  And that respondent, unsurprisingly, had the spot-on, most articulate and correct answers.  However, as a marketing angle, I'd encourage the use of "Zeros" for the plural form (even though I think it's more commonly written in the plural form as "zeroes" when speaking of numerals).  Not only would "Zeros" strengthen (somewhat) its trademark distinction, but it suggests the oh-so-ubiquitous-in-the-world-of-wheeled-vehicles-with-engines subliminal association with sex:  "Z" + "eros."  Of course, the subliminal message would probably register with only fans of greek mythology; but, hey, niche marketing has its place.

[Doug S]

I'm definitely down with "Zeros". It seems less pretentious than "Zeroes", and that's always a good thing. And I don't really care if the OED doesn't like it -- I don't speak English, I speak 'Murican.

[BSDThw]

I had to look for "Murican"

http://de.urbandictionary.com
An impolite way of saying "American" (or a polite way of saying "Americunt") while wanting to project a sense to dislike towards that country and its inhabitants.

You dislike you country and mother tongue  (just teasing)

[trikester]

England and the United States are "two countries separated by a common language".

Trikester

[NoiseBoy]

Common language? You colonials have raped our language! Raped I say!

[trikester]

Balderdash!

Trikester