[quote author=Richard230
I think I disagree about Zero's business plan. I believe that they want a certain volume of sales. (I heard their goal is 2000 sales this year.) And you can't get there if the selling price is too high. Almost every person that I talk to is quite enthusiastic about the idea of owning an electric motorcycle, but the high purchase price really puts them off. I don't think Zero wants to compete with Mission, Lightening, Brutus, etc for the big buck customer. There are just not enough of them out there to grow their sales and ensure the future of the company. My guess is that Zero will strive to reduce the cost of their models and attempt to bring them down to the level of IC motorcycles, which (granted) seem to be increasing in price every year and will soon reach the price level Zero's product line in many instances. What Zero needs to do is to continue their sales growth and hope that an increasing EV demand will increase component availability, technology and manufacturers and decrease the cost of EV parts.
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agree
price is one of the main barriers to volume and hence escape velocity for the Brand and the market sector, the company that gets this right will dominate If the product is decent enough quality