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Author Topic: Lessons from Brammo?  (Read 1078 times)

bentoronto

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Lessons from Brammo?
« on: August 13, 2010, 09:12:58 PM »

All the buzz this week is from Brammo's highway bike. Some lessons?

1. The esthetic of a skinny mountain bicycle may not cut it with macho highway bikers. Not just image, but there's something beefy about the Brammo suggests durability. Brammo seems to know that. Along the same lines and reminiscent of the rear-engine car debate of years past, I don't feel safe riding with my nose over the front wheel, as with Zero.

2. Seems feasible to have good performance with no gear box.

3. Integrated, ground-up design seems to be the way to go.

4. Where's the market and/or where's the leadership: off road or on or pretty distinct segments?

5. The buzz has been big, extending favorably to my BMW sport-touring website. What does that mean?

Ben
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biking 49 seasons, BMW boxer twins last 44
urban and touring

Brammofan

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Re: Lessons from Brammo?
« Reply #1 on: August 13, 2010, 10:14:44 PM »

Shouldn't this be on the Brammo subforum?   ;)
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skadamo

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Re: Lessons from Brammo?
« Reply #2 on: August 13, 2010, 11:34:26 PM »

All the buzz this week is from Brammo's highway bike. Some lessons?

1. The esthetic of a skinny mountain bicycle may not cut it with macho highway bikers. Not just image, but there's something beefy about the Brammo suggests durability. Brammo seems to know that. Along the same lines and reminiscent of the rear-engine car debate of years past, I don't feel safe riding with my nose over the front wheel, as with Zero.

I think they are both aimed at different riders. The Empulse's may have the larger group of the two. I would be surprised if Zero does not develop an answer to the Empulse.

Quote
4. Where's the market and/or where's the leadership: off road or on or pretty distinct segments?
Not sure what you mean here, can you pls clarify?

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bentoronto

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Re: Lessons from Brammo?
« Reply #3 on: August 14, 2010, 01:20:48 AM »

These are points relevant specifically for Zero design issues. And personally, how Zero could be more like what I (and maybe thousands more) would like to see as Zero's direction.
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