Why spend good R and D dollars on an app with navigation, when there already ARE plenty of those apps already on the streets.
why pay google to license their maps from them for your 'mee too' app when people are just going to already use google maps or Waze anyways? No matter WHAT they come out with, it will NEVER be better than what's already out there because it will have to use their feeds!
As far as remote monitoring of your bike and stuff, yes those are nice features, but it still means, they would have to put bluetooth back onto the bike and support it. you are at goobers gas and grill eating a booger burger, and your bike is 1/4 mile away in the parking lot of the shopping mall the G and G is at. You want to talk to your bike to see what it's charge state is. Ok, your bike will need an internet connection somehow, you can't rely on just riding on everyone elses 'free', so now you need more infrastructure on your bike to license /support a dedicated wireless feed for your bike to talk to, to talk to you, when your phone is not in phone to bike range of the bike.
Do you want to pay 20 / month to keep your bike 'hot' on the internet so it can update, talk to you, sing karaoke with you etc? Not to mention the security of it all but I am sure they could keep the bike's brains out of that stream so no accidental hacking /killing your bike for ransom etc. Many people would not. It all comes down to money. some things are just not worth the investment one has to put into it for such a small feedback / return for so few who actually use the services it provides.
Aaron