While beauty is really important to some I don't think it's all that important for a vehicle to be successful. The 1st gen leaf is ugly as sin IMO, but for a long time it was the best selling electric, because plenty of people aren't as concerned with looks as they are with practicality and value.
Crissa, the Model 3 has passenger seats that fold down and give you over 40 cubic feet of total cargo space. This is what makes it far more practical and useable IMO. Hatchbacks are pretty darn popular for a reason, the flexibility between how you use your space allows the car to adjust to your changing needs. Sometimes I need to fit furniture or large packages in my volt that would absolutely not fit in the aptera. Sometimes (not in 2020) I give a couple friends a ride or carpool to work. Again, not possible with the aptera.
2 seats and only 25 cubic feet of storage is far more limiting than almost any hatchback, crossover, suv, or truck out there. My point was that for most people, that sacrifice is not worth the fuel efficiency that the aptera has. The average consumer is far more concerned about getting their kids to school than getting 1000 miles on a charge.
For some people, like Starpower, the Aptera makes perfect sense and will work very well for them. But again, the number of people who buy brand new electric cars but also live off-grid with a small solar array is as niche as it can get.