The video & article are content-free, as is their website, mostly.
They're a 2-y.o. Vancouver-based startup, with somewhere
between one and a few dozen employees, and $4.4M investment to date (which seems very low for the number of employees and this specific field; they definitely need more investment.)
Only two of the management team seem to have technical experience, and only the CEO's is motorcycle-related.
Nowhere on the website do they actually describe their approach to safety (what it is they do (or want to do) that's unique, or what specific problems they're trying to solve.) It's not even clear whether their goal is to become a motorcycle maker, subsystem provider or prototyping lab.
At any rate, any worthwhile system that attempts to track all relevant surrounding objects for motorcycle safety would need a lot of qualified AI researchers working on it (motorcycle dynamics make this more complicated than in cars), and I don't see any listed on LinkedIn as working there -- that strengthens the feeling that they're only starting out.
I used to work at a VC; based on the info they've published, they wouldn't have survived a first meeting at any of the VCs I know.
Bottom line, at this point, nothing to see here.