I couldn't agree with the second paragraph more, bmw had a structured system but even more so look at the third place runner up the ktm they also have the dealership and networks why they have sold so much when the bike is "weaker" than a 2012 zero MX; a comparison I was given by someone who had ridden both and probably almost every other electric bike out.
Impressive that they have sold so many when a direct better bike (the fx) only has 2 sales in France.
I beleive it was what the Zero xu was made for that market, the "scooter" lower bike market. I find it quite interesting because I loved the xu the time I rode it, yes I'm a speed fanatic so I wanted more, but I still has the ear to ear grin flooring it at every stoplight to stoplight
I would love to see zero start selling more bikes, but I think it will take a large manufacture like bmw to light a fire under zeros ass or they will fall behind.
Zero is a pretty established company yes they aren't public and raking in the money but they are so far ahead of most that would get into the battery industry that they have already delt with the recalls the battery issues that other companies will have to deal with. Zero is making what they want though ( which I love and I think it's the right idea for the electric bike market) but bmw is going after what sells. Which will jump them into the industry much faster than the approach lets say Harley is taking.