The interview was a couple of weeks ago, so before the e-scooter was announced at the Tokyo bike show.
The Freeride E was announced in
Nov 2011, and KTM stated they would sell 100 units in 2012 as a market test before increasing production. As far as I know that market test never happened.
Reposting my most recent reply on the A&R thread.
***
I’m not convinced KTM is so negative about EV bikes. The Google Translated version of the interview does match the quote posted in the story, but it’s possible that Pierer meant that he does not think the initial market will be huge, rather than that KTM is pulling out.
Consider the following:
* 2013-03-22, KTM shows an e-scooter based on the same Freeride E architecture at the Tokyo Auto Show
Pierer: “We at KTM are completely convinced of electric mobility as a perfect complement to conventional powertrains. In the long term, the electric drive will come out on top for short distances – particularly in areas which are highly sensitive from an environmental perspective, like open nature and densely populated metropolitan areas! Vehicles like the ‘E-SPEED’ and FREERIDE E can help powered two-wheelers win back more acceptance in society.â€
http://blog.ktm.com/uncategorized/kutti-blog-from-tokyo-e-speed-breaks-ground/* 2012-11-30, guest blogger on KTM’s site posts this blurb:
“Some people in the forums, however, doubt how serious this project is for KTM and whether the E will ever be available from dealers. This can be easily clarified: For KTM CEO Stefan Pierer the project has personal interest and he is not someone who reconsiders things purely because they prove more difficult to implement than initially thought. The E is coming.â€
†… you had the opportunity to register here in the KTM blog for a test ride on the E in 2012 and be a volunteer beta-tester. The intention is to repeat this offer in 2013. So we will let you know here in good time how your opinion as riders can help in making the Freeride E available from dealers in a form as good as it can possibly be.â€
http://blog.ktm.com/bikes/guest-column-what-is-the-freeride-e-really-like/