Looking at this system it seems it will alert you by LED lights on the dash or vibrating handle bars. But those warnings might take your eyes off the road ahead at a time when you can least afford to do that to check out some sort of warning indicator on your dash. On my Energica Ribelle when I am looking at my speed the road ahead is mostly out of my vision. I would think on the surface a HUD type display on a helmet visor would work better for warning a rider of dangers ahead. But no question this brings in another complete set of challenges. There are going to be trade-offs either way. My Garmin GPS warns me of almost every turn in the road and to maintain the legal speed limit. These warnings go away after a few seconds or you can acknowledge them which requires taking your hands off the handlebars, not always a good idea. But the GPS is positioned so it is out of my vision when my eyes are on the road so very easy to ignore. It will be interesting to read riders experiences with this system once they are shipping bikes out to customers.
Damon say that the way they have their system designed, the warning lights are at the periphery of the rider's vision, so you don't need to look at them directly, and that the location of the LED moves according to the severity of the threat (e.g., when approaching closer to the car in front of you). (*)
I'd love to try this out in person, to feel whether this and the handlebar vibration are indeed intuitive and don't add too much to the rider's sensory input; It would also be interesting what human-factors/MMI experts familiar with motorcycles think. I can see potential customization issues: The width of the field of vision (in degrees) isn't identical for all people, so in theory ideally the location of the LEDs would be customizable; also the degree of haptic feedback might need to be customized to the thickness of gloves worn.
(*) Incidentally, this is also why analog speedos are better than a digital one: What matters isn't the actual exact speed as whether you are slowing or speeding up, and by how much (rate of deceleration/acceleration), and you don't need to focus on an analog speedo for that: Seeing it peripherally is enough.