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Makes And Models => Energica => Topic started by: DonTom on December 01, 2022, 02:42:38 PM

Title: "Born to be wind" ???
Post by: DonTom on December 01, 2022, 02:42:38 PM
I know English is a stupid language in many ways, but to me, this makes no sense either way.


They say the Experia is "born to be wind".



Do they mean "wind" like with the weather?


Or do they mean "wind" like wind up a clock?


And what are they really trying to say?


I find Energica loves to use very stupid meaningless terms. How many MPH/kmph is "ultra-urban" or "Extra-Urban" ?  Is there also a speed for "ultra-rural" where I do most of my riding?




-Don-  Reno, NV
Title: Re: "Born to be wind" ???
Post by: Valen on December 01, 2022, 03:26:12 PM
Nah it's just a very smart way to show us that they put more money in tech than marketing  ;)
Title: Re: "Born to be wind" ???
Post by: DonTom on December 01, 2022, 03:35:48 PM
Nah it's just a very smart way to show us that they put more money in tech than marketing  ;)
If that's the case, I hope they keep it that way!


-Don-  Reno, NV
Title: Re: "Born to be wind" ???
Post by: chisquare on December 01, 2022, 06:03:04 PM
Nah it's just a very smart way to show us that they put more money in tech than marketing  ;)

Nice one!
Title: Re: "Born to be wind" ???
Post by: MVetter on December 02, 2022, 04:36:31 AM
The embarrassing truth is that the Italian-speaking marketing team just assumed it was pronounced the same way as Wild and hence would share a crossover with "Born to be Wild"

And literally no one ran it past a native English speaker.
Title: Re: "Born to be wind" ???
Post by: DonTom on December 02, 2022, 04:49:05 AM
The embarrassing truth is that the Italian-speaking marketing team just assumed it was pronounced the same way as Wild and hence would share a crossover with "Born to be Wild". And literally no one ran it past a native English speaker.
OIC. I was wondering if it could be from a translation problem.


-Don-  Reno, NV