While I was at a BMW event a bloke came in to the dealership with a couple of his mates. They had all just got their licenses the day before. He bought three GS's, one each! However, when one of my HBAM (Herts and Beds Advanced Motorcyclists) colleagues asked him if he'd like to sign up for some advanced rider training he wasn't interested...
The cost is £150 per person. It includes a year's membership with the Institute of Advanced Motorists and an Associate's local affiliated group. It also includes all observed rides to get a rider to test standard; as many as it takes. A check ride and the cost of the test is included too. That last bit involves paying for an authorised examiner. All the rest is done by volunteers for charity. There was a 10% discount on the day too!
It made me wonder how many of the good people here had thought about pursuing advanced training? Recruitment is a real challenge. First of all, awareness if very low amongst the general public. There's no money for marketing. Secondly, once a biker has their license, they seem to think that's all that's sufficient. They're right from a legal standpoint of course. Once they've got that piece of paper, all motivation for further training seems to vanish.
The net result is that the statistics for advanced training have been flat for years. I'm sure the figures represent the small proportion of bikers that are self motivated to seek out the training themselves. It probably includes a few who have friends or relatives that have done some advanced training.
I'd be very grateful for any thoughts you have on this subject. I know many of you are flung around the world, but you're all bikers and therefore fundamentally the same. Well, have something in common at least and an opinion that I value.