Strange company name.
In Germany it will not be marketable. Because a "Montagsauto" or "monday car" means a lemon!
They used to be "Bolt", which I thought was a better name.
That price seems on the higher side for an electric bicycle.
Yes, most high end electric bicycles cost about $3500. The M1 goes faster when you toggle the mode switch and goes farther in either case. It's an electric mo-ped.