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Author Topic: RideApart interviews Mission Motors  (Read 1201 times)

Richard230

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RideApart interviews Mission Motors
« on: August 06, 2013, 03:52:29 AM »

Here is a link to an interview by RideApart with Mission Motor's President and "Chief Strategy Officer".  Not too many specifics, but they talk a lot about their company's business philosophy.  I found it interesting that they apparently do not intend to use motorcycle retail outlets to market and sell their bikes.  It sounds to me like they plan to sell directly to the customer and provide any servicing by visiting the customer and working on the bike at their location, if needed (crash damage was mentioned).  I have my doubts about this plan in the long run, though. Zero and Brammo were mentioned, as was Honda. Here is the article: 

http://rideapart.com/2013/08/missions-future/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HellForLeather+%28Hell+For+Leather%29
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Richard's motorcycle collection:  2014 14.2 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield Bullet 500 Classic, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

flar

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Re: RideApart interviews Mission Motors
« Reply #1 on: August 12, 2013, 04:05:22 PM »

I love this quote from the article:

Quote
RideApart: What’s the next step?

Mark Seeger: 48 months. We’re on track to deliver a bike that outperforms the one you just rode on range and acceleration and all that stuff, but for around a $15,000 price point. That’s 48 months away.

I'm assuming "the one [he] just rode" was the RS.  So, >RS performance for $15k in 2 years.  Shall we start a pool?
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Currently riding: 2013 Brammo Empulse R, 2005 BMW R1200RT
Used to ride: '88 Hawk GT, '97 BMW F650 Funduro
Other electric motorcycles test ridden: 2012 Zero S/DS, Brammo Empulse R, 2013 Zero S, Energica Ego/Eva
Other EV own: Tesla Model X
Other EV test drives: Tesla Roadster/S

Richard230

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Re: RideApart interviews Mission Motors
« Reply #2 on: August 12, 2013, 08:34:40 PM »

I'm not putting any money on that prediction coming true.  It didn't work for me when I pre-ordered a Brammo Empulse 10.0 over two years ago.   ::)
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Richard's motorcycle collection:  2014 14.2 kWh Zero S, 2016 BMW R1200RS, 2011 Royal Enfield Bullet 500 Classic, 2009 BMW F650GS, 2005 Triumph T-100 Bonneville, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior.

lolachampcar

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Re: RideApart interviews Mission Motors
« Reply #3 on: September 05, 2013, 11:08:19 PM »

I think if you look closely enough at the MM plan and listen to the rhetoric you will find them similar to the Tesla approach.  Direct sales, no dealers, premium offering,,,,
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Life is too short not to enjoy what you do each day.
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