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Author Topic: Craig Bramscher Interview | Brammo CEO  (Read 2594 times)

skadamo

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Craig Bramscher Interview | Brammo CEO
« on: September 06, 2008, 02:20:11 AM »

AutoBlogGreen interview with the CEO of Brammo, Craig Bramscher.  They discuss the Brammo Enertia, the challenges of design and their design goals. 
 
NOTES:
- Narrow profile gives feeling of confidence. 
- Inspiration comes from trails bikes.
- Choose against hub motor because of the rotating mass it involves.
- Considering belt drive.  50/50 chance.
- wifi connection in bike will allow customer to change bike performance via computer.  Bike ships with 60% power.  Power delivery can be balanced with range.
- onboard GPS will allow user to track distance so they can prove carbon credit allowances.
- working on recycling process
- lithium ion phosphate batteries by Valance Technologies (safest on market)
- 25 hp / 45 mile range (tested in hilly area – Portland, OR)
- Planning to sell 2000 units in 2008, 10,000 units per year eventually.
- 100K units sold could save 1 Billion tons of carbon
- Brammo started as a good business opportunity and turned into a moral obligation to the environment and the future.


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